Early last year, Google rolled out a big hit on how it rate and target quality search result. The change in algorithm mainly target content farm sites, which starts in the US, and later spread all over the world. Panda or Farmer Update is a major algorithmic change by Google, which rain down duplicate content websites to deliver good and quality content to its searchers.
With the Panda hit, so many websites and blogs were dropped in ranking because of this hit. Several methods used in gaining high ranking are now changing around. For example, back linking have taken a new twist. If the site with most number of backlinks to your website has been blacklisted and penalized by Google, then your website or blog may also be a victim of it. So in one word, do not just get any link from just any website.
Tips to Help Your Blog Survive Google’s Panda Hit
Below I will be sharing 10 tips to follow so that you can be ahead of any updates to page ranking by Google. With the following SEO tips, you can be sure to meet up with the current Panda hit by Google.
1. Frequent Post Update
Google loves fresh and quality contents. Make sure you are updating your blog on a frequent basis. In fact, I have noticed that recently posted articles are getting higher ranking on Google search. This is because Google believes fresh content will be more useful to searchers than a post dated 1 or 2 years back. Also be consistent with your update to keep human visitors going.
2. Quality Contents is a Goldmine
Enough relevant and quality contents on your site can mean a lot. I can not stress this enough. Avoid duplicate content and if you must copy or use PLR articles, make sure it is written upto 70% to produce a unique and quality article.
3. Enough Content Above the Fold
It has been said that Google is determining how many content are above the fold to rank a website. This is to get rid of sites that paste adverts all over the places, and sites that offer low quality contents. So make sure to remove any advertisement or images above your post to allow enough content to be shown above fold.
Above the fold means, the area that is visible to visitors before scrolling down the page on your blog
4.Avoid Excessive Ads
One of the important things to note is excessive ads on your pages. Make sure you minimize the amount of ads on your site and do not let ads interfere with your blog contents. Plenty of ads on a page can send a signal to Panda that your site is a low-quality site and that it was made for advertising. In my opinion, 5 ads block in the content area is enough for a page if you are considering Panda hit.
5. Quality Backlinks
Another factor that get your site rank higher is backlinks. But with the Farmer update, Google may penalize any site that has a quite number of links from a low-quality or penalized site that is linking back to your site. So only get backlinks from trusted, high-quality and authoritative sites.
6. Blog Load Time Speed
It is very clear that this factor contribute a lot to how Google rank websites. The more faster your site loads, the higher it ranks in Google search. So make sure your site load speed is higher. You can use Google’s Load Speed tool to check how your blog is doing.
7. Using Social Media
To create more engaging environment for your blog, make use of social media websites like Facebook, Twitter, YouTube, etc. Do not over-look the power of these sites.
8. Content Authorship
It is very clear that to combat duplicate or farmer website, Google is doing a really good work via Panda or Farmer Update. Google is trying to rain-down duplicate content sites so as to provide good quality search result to its users. But how can Google determines who owns the original article? That is when Google introduces Content Authorship. Authorship is a more of complex ‘gibberish’ but you can read more on it by Googling it. It all bore down to connecting your blog’s Author Profile to your Google+ Profile and your Google Profile back to your blog’s Author Profile. Through this, whenever you post an article, Google recognizes you as the original writer and you also show beside the post on search results. This is important so that your content copiers will not have upper hand over you in search result.
9. Avoid Duplicated Contents
Following the update in algorithm, Google frown deeply on farmer sites, so stay away from it. Do not copy any other articles to your blog without editing and rewriting upto 70% to make it unique and quality. Before allowing Guest Post on your blog, also make sure the writer understands that the content should not be posted anywhere else on the internet.
10. Site Readability
This is very simple, make your site readable by your human visitors. Do not litter your posts all over, arrange them in a good and neat manner, avoid too many ads, use images, videos, white-colored background, etc. This is important to your site visitor. Remember, it’s all about your visitor and not you.
This are my list of 10 SEO tips that can help your site survive the post-panda hit from Google. Enough can be done to rank high but doing blackhat might definitely affect your blog negatively. Work on these tips, find more tips to implement and you should be good to go.
In the coming days, I will be sharing in details other SEO tips to survive Panda hit this year and thus rank your site higher in search engines. So if you do not want to miss this post, subscribe below. Also say a little ‘Thank You Oyedepo John’ by sharing this post with friends on facebook or twitter, stumble or digg it. This is the update for now.