Over the years, internet keeps changing. Search engines changes their algorithm, and every smart marketers too changes along. In the hope of moving ahead next year 2012, I will be recommending these awesome 11 free marketing tools to help your business in the coming year. These tools are not limited to what you can use, they are only in my opinion and I believe they can save you a ton of hardwork. The interesting part with these online and offline tools is, they are all free to use. So below, I will be listing 11 simple, free but yet powerful marketing tools to consider for your business success.
There comes a time you will need to convert a particular file to another, that is when Zamzar comes in. Zamzar is a wonderful free online tool that allows you to convert series of files from one format to the other. This is perfect for those times when you need to convert maybe a MS Word document into a PDF format. With this free tool, you do not need to download different software for each job, Zamzar will do it for you free. Although they have a premium plan, but the free plan also works wonder.
If you need a good graphics editor, then you should try Gimp. Although Fireworks is a better option, but Gimp is not on the expensive side. Though free, it can perform all your graphics works as a marketer. Gimp is a good option especially if you can not afford expensive graphics software.
3. Smart FTP
As an internet marketer, you will be needing to upload some files to the net and FTP software are responsible for this. There are several FTP software out there but Smart FTP is my favorite one. Not only because it is free, but it is because Smart FTP is quick, powerful and very simple to use. Another good one you can use is FileZilla.
The internet has grown so fast over the years, and videos are becoming the talk of the internet world. This coming year, videos will be used a lot and you should not be left out. Camstudio is an effective way to make a video fast and easily, so as to communicate your message to your target market. Although not as effective as Camtasia, but it has enough juice in the tank to keep you going.
To create a video for your products, download my guide here: How to Create Your Own Video Product with Ease
If you are an internet marketer or deals with onine business, Google Analytics is a tool you should not overlook. I have known this tool for a long time but only to make use of it this year. Then I realise the power of Google Analytics. It is a free tool from Google that allows you to track your visitors activities. It functions to show you where your visitors are coming from, how they got to your site, what they are clicking on, their countries, their OS and so on. This will make you to test and improve on what is and what is not working.
6. eBay Pulse
It is very easy to know what people are searching for online, but do you want to know what people are actually buying? Then try eBay Pulse. eBay is tremendous marketplace where people buy and sell. The eBay Pulse shows you not just what people are searching for, but also what they are actually buying and this is a very powerful information to have at your finger tips. These searches are from qualified buyers who are ready to buy, it gives insights on what is trending and you can tap into this. Really, eBay Pulse is a free tool to dip into when doing market research.
Alexa is yet another free tool that allows you to find out the traffic levels of any website online. It shows you how many hit a site is getting, it backlinks, and so much more that you can tap into for your marketing and keyword research.
8. Big Boards
Have you ever spent the whole day looking for similar forums in your niche so that you can do some researches or for the purpose of backlinking? Yeah me too! Until I find out about this free tool. Big Boards is a free directory which shows you the busiest forums on the internet.
With this free tool, you can search for the top forums in your niche and save a bundle of time.
If you want to start making money online and do not have enough budget to spend, try blogger.com. Blogger, owned by Google, is a free blogging platform which you can use as a marketing tool.
Blogger.com comes handy if you want a great way to get up and running fast without upfront costs, and also useful for first blog and comfortable to try out before jumping to WordPress.
Your blog or website load speed is very important as different search engines are now changing the way they rank sites in search results. The faster your page loads, the better. So if you are on WordPress, make use of cache plugins and reduced the number of plugins you have. And if you shows up higher on search engines, this means an incresed in traffic, and hence, more closed sales.
Google Page Speed Online tool is handly in this case. It analyses the content of your site and then generates suggestions to make your site load faster. You can rate your website load speed by using this tool. On average, your site should have at least 70 out of 110. Anything less than that, you need to work on your site.
11. SOJ Blog
And the last on the list is SOJblog.com. Yes, you should not joke with this blog. It contains all you need to succeed online. SOJblog.com is growing and it is going places. Stick with us and we will hold your hand to the top.
I have highlighted the above because I have been using them to perform some tasks which has helped me to save myself some bundles of time and also succeed in my internet marketing journey. Feel free to let us know which marketing tool has really help your business by commenting in the comment box below.