This is a Guest Post by Biodun Yusuf of HabaNaija.com
Marketing when performed using electronic mail is termed as Email Marketing. This is a type of direct marketing strategy where a marketer or the advertiser not only interacts with its current or potential customers, but also shares information with them. Email marketing is a marketing strategy which entrepreneurs use in their business to employ as well as retain customers. It is one of the oldest as well as an important marketing tool. Marketers today send different types of emails for various reasons which might be an advertising message included in ordinary emails.
Online money making is growing since it helps you to create multiple channels of income with lesser effort. It mainly involves offering products and services in exchange for money. Email marketing is another activity which is widely practiced these days, but doing it effectively is very important. Email marketing is an affordable way of marketing your business using social media tools.
It strategy involves various types of emails, these emails are goal specific. Direct email is a type of email used for this type of marketing which involves sending promotional messages to customers. Retention emails are another type of emails used which encourage the loyalty of present customers, these emails are considered as newsletters and they basically aim to establish a long term relationship between the marketer and the customer. Rented Email List is a practice in which the online marketers rent their email list to new entrepreneurs which gives the new marketers an opportunity to advertise on a larger scale.
There are various benefits of Email Marketing which has made it popular. This type of marketing gives an opportunity to interact with a wider audience at low costs, it helps the marketer to communicate the appropriate details to the target audience, it helps to achieve shorter lead times and the effect of marketing campaign can be noticed easily.
Email marketing when compared to internet marketing proves to be a better marketing strategy since internet marketing involves generating a website which lacks traffic and thus inefficient marketing. 95% of websites do not have visitors which results into poor marketing of the business. Email Marketing on the other hand delivers messages to the current and potential customers instead of waiting for the audience to visit the website.
Email marketing can be performed in Nigeria by creating an email campaign which highlights the offer tips, by sending flash animated occasion cards, by working with local businesses to expand the email list, by generating coupons or tips for local areas, by providing safety tips for every season, it can also be done by inviting Nigerians to your social profiles or by sharing some information with the clients. Email marketing thus provides an efficient way of marketing products and services.
Biodun Yusuf is a webmaster and a blogger with over 5 years of online experience. When not working on webmaster related issues, she blogs and creates content for her clients. The area and niche her blogging and writing activities focus includes search engine marketing, link development and relationships & parenting. She is an administrator and regular contributor to http://forums.habanaija.com where she goes by the handle Hafsoh.