One of the most important part of your online presence is your domain name. Without a domain name, your customers or your blog visitors can not find you or your products and services online.
Today, I will not be talking on what a domain name is (Google it if you need more info on what a domain name is) rather, I will be writing about the importance of a keyword-rich domain name, which leads us to today’s topic – what to consider before buying another domain name.
I decided to write this article because I have noticed that majority of bloggers from Nigeria (especially the newbies) are just buying or getting domain names without looking out for keywords.
Before getting a domain name, you MUST consider the keyword (well, except if you’re Google) if you need to get on page 1 on search engines.
All what I’m saying is this, if you’re planning to set up a website or blog about fish farming, you must include the keyword(s) or keyphrase – which are fish farming, farming or fish. Then we can try to use fishfarming.com. But obviously, fishfarming.com won’t be available but you can add a word or two, something like learnfishfarming.com, fisheryinnigeria.com, fishfarminghub.com, fish-farming.com, fishfarming.blogspot.com or fishfarming.com.ng. Don’t just use jornie.com or jornie.blogspot.com.
Now go to hosting sites like www.sojhost.com and check if fishfarming.com is available. If not check others.
Why Must You Use A Keyword-rich Domain?
A keyword-rich domain name is necessary if you really want to rank high in search engines. When search engines crawl your site for contents, they gather information base on your keywords. If there is a search query on your keyword(s), search engines brings out results based on keywords (and other things like number of backlinks, age, unique contents, etc).
If my grammar is too much for you, here’s a simple illustration;
If you go to www.google.com and search for “fish farming in Nigeria” (without the quote). Google will brings out the results base on these factors;
– Meta Tag (keywords)
– Meta Description (keywords)
– Contents (keywords) and
– Domain (keywords).
If you check out these factors, it’s all based on what – KEYWORDS!
So back to our topic, if your domain has the keywords (fish farming) like www.FishFarmingNigeria.com (and all other things set properly) and I Google search Fish Farming in Nigeria, you have the tendency of been among top 5 on page 1 of Google because the 3 keywords I Google search are contained in the domain name.
In one word…
Before buying a domain name, make sure your keyword is included.
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