Facebook.com is one the most popular and visited social network websites where u can leverage on to maximize your profits by placing a simple, cheap advert on it. Here I am going to take you the hassle of creating an attention grabbing Facebook advert that would drive massive traffics to your website.
How to Setup Facebook Ads
To set up your first Facebook advertisement campaign, below are the following sets up process you have to take.
Step 1: Login to Create an Ad
Login into your Facebook account and stroll down to the bottom of the page and click on Create Ad or click here. Once that is done, you will be shown the page where to setup your entire campaign.
Step 2: Design Your Ad Campaign
The first step in creating an ad is to determine the design on how the advertisement would look like. This includes the ad title, the body of the ad and a 110 pixel x 80 pixel image. Once these have been taken care of, you can then proceed. You will start with the URL or link of your product, website, service or Fan page that you want to promote. Here, there are two options; it’s either you choose a Facebook Fanpage/Places or you enter your own website URL.
Once you enter your website URL, Facebook will search through your URL and fill up the spaces with your website’s Title, Description and an Image. Most times, you won’t be comfortable with those information, you can change it to a more suitable one that you know will convert well like I did here:
While filling up the spaces with your ad content (title, description and image), a preview copy will be shown to you under the ‘Right Column Format’ tab.
If you intend to promote a Facebook Fan page, you will need to choose your Facebook Page from the list. Once you select the Facebook page you want to promote, Facebook will automatically generate an advertisement using your Facebook page’s image, title and description.
Step 2: Select Your Target audience
Unlike Google Adword where advertisers will create an ad which targets every person in a single country, Facebook ad has numerous targeting factors which if used effectively can help in boosting your advertisement conversion rate for maximum killer profit and also save you a lot of money and clicks.
Facebook provides the following targeting factors for advertisers:
While setting up a Facebook ad, you can choose any country of your choice, state/province, city, as your target audience/market. For example if you are targeting a Nigerian market, select Nigeria and your advertisement would only be display to all Nigeria Facebook users. This would save you a lot of money and waste of clicks since you have your target audience. You can also choose multiple country if you so wish.
Another factor to consider when setting up a Facebook ad campaign is the age group of your target audience. It would be of no use for you to open your ad to all age groups of people on Facebook when actually your product is limited to some certain age group. You need to get your ad in the face of those that will find your advert relevant. This will also save you a lot of money and clicks.
A Facebook user that speaks German or French language does not need to see your advert that is written in English.
This is one of Facebook’s newest advertising targeting filters where you target a particular birthday users wishing them a happy birthday and offering them a gift for higher conversion rates.
Another factor to consider is the gender of your target audience. If your product is meant for the male gender it is of no use to promote it to the female folks and vice versa.
6. Broad Categories
You can use the Broad Categories to target groups of people who share similar interests and traits, such as activities related to ‘Food & Dining’. This will help you to reach your ideal audience easily and with little budget.
Another Facebook ad filters that could help you increase your ad conversion rate is the relationship of a target audience. Project meant for singles should not be promoted to married couples because it would be of no interest to them and you could be wasting your ad budget without any conversion.
When creating a facebook ad put into consideration the education statue of your target market. For instance a product that would do well for people in tertiary institutions should not be promoted to people in elementary schools.
This is associated with people’s profiles on facebook. If product will be best for those in the banking sector why not save yourself some money and useful clicks by limiting the advert to them rather than exposing it to all jacks and toms on Facebook.
10. Interested In:
You can also target your ad to a particular group of people that are more interested in your niche. A Facebook user that is interested in football betting may not need to see an ad on weight loss.
This is a new Facebook ad filter that has just been introduced for better conversion rate of your advert.
Step 3: Enter Your Pricing Settings
Now that you’re done with your ad copy and you’ve figured out the targeting for your advertisement, you need to select the pricing. You can choose between CPM (Cost Per Impression) and CPC (Cost Per Click) advertising but there’s pretty much no point of going the CPM route. You want to pay for users to take an action and in this case it’s either them clicking on the ad that directs them to your website or product.
Selecting A Campaign
It’s a good idea to group all of your ads for a single product into a single campaign. This is because you can adjust your budget for that specific campaign at any point. If you adjust the money spend on a campaign for your product page you can track the conversion rate, giving you a rough estimate of the cost per conversion.
Your campaign budget is the total amount you want to spend on your advert. Enter the amount and choose whether you want the ad to last a day or lifetime.
Here, there are two options; ‘Run my Campaign continuously starting today’ and ‘Set a start and end date’. By default, Facebook will start running your ad continuously from the day you set it up but you can choose if you want your ad to start and end within a specified period.
Optimization: Selecting A Price To Bid
Facebook will suggest bidding prices that will maximize the number of impressions you receive. The more you bid typically, the more clicks you get. This means the higher your ad budget, the higher chance your ad will appear on Facebook ad section. While there is a lot of information about how Google ranks their advertisements there is currently no information about Facebook and rankings such as advertisement quality score. My guess is that there will be more information about ads on Facebook as time goes along but for now, pick a bid rate that sounds reasonable to you and then track the number of impressions and clicks that you receive. For now, Facebook doesn’t provide concrete information on how to improve positioning and impression rates. But I believe your CPC will have a great influence on your ad impression and positioning.
After you must have been through with all the above, you might want to go through them again to ascertain you’ve not made any error. If everything seem fine, go ahead to click the Place Order button to proceed to payment page.
With Facebook ad, you can pay with either Paypal or Credit Card. If you’re a Nigerian living in Nigeria, you will agree with me that the Paypal option is a ‘no-no’. That means you have only one option left which is the Credit Card payment option.
Before your ad can go live, you have to submit a credit card details for Facebook for them to deduct the ad budget. Enter your card details and click on the Pay Now button. If that is successful, you will be redirected to your Ad Manager page where you can see your ad details.
NOTE that if your ad goes against Facebook policy, it won’t be approved.
How to Obtain a Worldwide Accepted Credit Card in Nigeria
Once your ad goes live, you should try as much as possible to keep track of how it’s doing. You should be able to determine if it’s performing or not. Whether it’s performing better or not, tweak your ad more to give you the best results you want.
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